AGB Events plans international expansion

Image of event put on by AGB Events

AGB Events is set to expand internationally, bringing its unique vision and talents to festivals, museums, cultural and heritage celebrations and other iconic events and locations around the world.

AGB Events was founded in 2006 by Anthony Bastic, who has spent decades in the entertainment and events industry, including as creative director for the Sydney 2000 Olympic and Paralympic Games Live Sites and the recent Invictus Games Sydney 2018. Bastic is best known as curator of Destination NSW’s annual Vivid Light Sydney.

Bastic said: “We specialise in imagining, producing and delivering cutting edge creative and cultural event concepts. AGB Events has a long track record of developing unique content that engages audiences in superb spectacles and we plan to bring our extensive expertise and skills to organisations worldwide.”

He continued: “Our strength is in storytelling in a way that resonates, excites and deepens understanding whether that’s for governments, arts festivals, heritage sites and events or corporations – capturing imaginations in innovative ways with light and sound, creating digital stories for content from the present day to content that may be centuries old. We can do that on the largest scale imaginable – as we did recently for Parrtjima – or for the most intimate of gatherings.”

He added: “For us, technology is an extremely powerful enabler of beautiful and immersive experiences – but it’s the experience, not the technology, that is always centre stage. Our overriding objective is always that everyone who sees what we create remembers it forever. We love what we do, and we think it shows.”

Working, as always, in partnership with its network of trusted audiovisual suppliers, AGB Events has created and produced the Vivid Sydney Lightwalk for the past 10 years, helping to grow it into the world’s largest light festival.

AGB Events was instrumental in devising ‘Parrtjima: A Festival in Light’, a celebration of Australia’s First Nations, now in its fourth year. The company continues to play a key role as creators and producers of the event, bringing the unique Indigenous art festival to life.

The company were also producers and creative consultants for the 2018 and 2019 Australian Prime Minister’s Veterans Employment Awards.

AGB Events is also expanding its creative consultancy discipline. Bastic said: “We are working with a series of international clients to help them embed unique creative solutions in their cultural placemaking plans. Spanning major international events, cultural institutions, and urban precincts, this discipline area of AGB is fast becoming a major expansion area of our creative agency.”