16.05.18

Ashly Audio hires Noel Larson in marketing push

AUTHOR: Apac
NOel Larson Ashly Audio headshot
Noel Larson, vice president of marketing and business development, Ashly Audio

Installed and live sound manufacturer Ashly Audio has appointed Noel Larson as vice president of marketing and business development.

Larson joins Ashly from seven years at Harman Professional where he was most recently global director of retail solutions – signal processing, mics and connected PA. 

He brings more than two decades of industry experience to a role that will see him tasked with developing and executing Ashly’s “marketing vision”. He will also work with Ashly engineers and strategic partners on new product development and report to Ashly CEO Jim Mack.

Larson said: “I was looking for an opportunity where I could make a real impact at a company that’s ready to grow fast and that has a management team that fully supports that vision. Ashly has CEO Jim Mack and a cast of talented people, and Jim has successfully piloted rapid company growth in his past endeavours and now has positioned Ashly to rise to the challenge.

“Although system designers and integrators have long known that Ashly delivers rock-solid solutions of unmatched value, it’s time for us to really call that out in a coordinated way. 

“Ashly’s well-integrated product line is much more than a bunch of disconnected specs… it’s really a menu of complete solutions – including I/O, DSP, Software, and, of course, Power. Ashly’s solutions work in harmony with the needs of integrators and give end-users transparent, intuitive control over their new systems.”

Mack added: “I’ve known Noel Larson for some time, watched his performance at Harman and was waiting for the opportunity to have him apply his insights and expertise to the Ashly brand.” Together, we’ve crafted a new marketing strategy for Ashly and together will make the brand soar both domestically and internationally.”

Ashly Audio will exhibit at InfoComm 2018 in Las Vegas, June 6 to 8, on stand C878.