Aurora Multimedia appoints Mindstec Asia to develop business in APAC

Aurora HQ image
Aurora Multimedia HQ in USA

Aurora Multimedia has appointed Mindstec Asia to provide AV solutions for China, Hong Kong, Macau, Taiwan, Japan and Southeast Asia. Mindstec Asia will offer Aurora and IP video distribution solutions along with dedicated local sales, training, and engineering support. The mover further strengthens Aurora’s presence in the APAC region after the manufacturer had already penetrated the Indian and Korean markets over the past two years.

Paul Harris, CEO of Aurora, said: “Mindstec Asia, as a leader in AV distribution, clearly understand the needs of the customers in Asia. We are excited to work with Mindstec Asia, as they have an extensive network in the industry and the ability to market Aurora throughout China, Hong Kong, Macau, Taiwan, Japan and South East Asia. They will broaden our global presence with localised support and education.”

Regarding the expansion, Nataraju Upputuri, director of Aurora Multimedia India, said: “This is indeed a big leap for Aurora business in just two years of presence in India. Aurora Multimedia India will be extending all kinds of support to Mindstec Asia in establishing business in those markets.”

Harry Lam, Asian CEO of Mindstec Asia, said: “We want more people to enjoy the benefits of Aurora’s products, their full range of products has very wide range of application, which is why we introduce this robust IP video distribution solution for the market. We have many advantages when it comes to selling this product in term of our distribution network and marketing capabilities. It is a further step towards strengthening our power and consolidate the leading position in the market with Aurora.”