Concept Audio to distribute Powersoft in Malaysia

Concept Audio (left) and Powersoft (right)

Powersoft has appointed Concept Audio as its distributor for Malaysia. The move comes as Powersoft seeks to underlines its commitment to discovering the untapped potential of new markets in the APAC territories.

Concept Audio bills itself as the complete AV equipment distributor in the region, providing gear, system designs, project implementation and system integration for venues that require staging, lighting, sound systems as well as PA / conference systems. The company also distruibutes Shure, Nexo, Quest Engineering, and JBL.

The main ambitions for Concept Audio’s new Powersoft inventory are, for now, centred around universities and government departments.

Castrit Lim, sales director of Concept Audio, commented: “We believe that the install market is a main growth area for our country at this moment. The majority of spending power here falls under middle and entry market levels, so most clients are looking for the best possible products on an affordable budget. Education in this stage is very important, and we intend to conduct more product introduction events and training seminars in order to promote brand awareness.”