01.03.19

InfoComm 2019 to look at hospitality and retail markets

infocomm-2015
View of exhibition floor from Infocomm 2015

InfoComm 2019 (held June 8 to 14, 2019 in Orlando, USA) will explore the fast-growing markets for AV in hospitality and retail, . The show will host more than 30 education sessions focused on the ways that companies in hospitality and retail and the AV providers that serve them are using AV technologies to bring efficiency, entertainment, and personalisation to the customer experience.

The global market for pro-AV products and services in retail is forecast to reach $20.3 billion in 2019 and grow at a compound annual growth rate (CAGR) of 5.5% through 2023, according to the AVIXA Industry Outlook and Trends Analysis (IOTA) report. The hospitality market is also surging, with a forecast of $7.5 billion for 2019 and growth of 6% CAGR through 2023.

To develop this new education program, AVIXA, producer of the InfoComm show, has partnered with VMSD (Visual Merchandising and Store Design), a media platform that provides resources for retailers, including design ideas, merchandising strategies, and its annual International Retail Design Conference (IRDC). AVIXA is also collaborating with experts at Hotel Management magazine, which holds industry conferences and events around the world and covers hotel development, operations, design, and technology. In addition, AVIXA has partnered with PSFK, a retail customer experience research firm, including its Future of Retail conference and New York Retail Innovation Week.

The hospitality program at InfoComm 2019 will explore how the market is implementing light, music, and technology to enhance guests' connection to a space. Attendees will learn how circadian lighting in hotels improves wellness, such as reducing jet lag and stress. Another session will investigate how to strike the right balance between technology and a personalized guest experience at hotels. For example, when do guests prefer the efficiency of a kiosk to interaction with a hotel team member?

The retail sessions will survey, among other subjects, how the industry is experimenting with artificial and virtual reality to bridge physical and online shopping environments, an area known by some as the "phygital" space. Attendees will learn how retailers are using visualisation technologies to allow customers to try products, from makeup to fashion, without physically handling them. In addition, the program will explore how technologists and retailers can make the shopping experience more personalised by giving customers the opportunity to customise their own products and content.