Mersive expands in Asia with appointments

c0410mer - Arthur Tsui_Regional Technical Sales Manager, Mersive
Arthur Tsui, regional technical sales manager, Mersive

Mersive is expanding its presence in Asia with key personnel appointments. It has appointed Jeff Liu as regional sales director for China based in Beijng and Arthur Tsui as regional technical sales manager for APAC based in Hong Kong. They join Gark Tan, Mersive’s general manager in Asia Pacific based in Singapore.

Jeff Liu reports directly to Gark Tan and is responsible for spearheading Mersive’s plan to accelerate sales growth and increase brand awareness in China, a very strategic market for Mersive. He was most recently the country director for Cyviz and built their digital collaborative solution business from scratch.

Arthur Tsui will be responsible for providing the technical and solution consultation as our partners and clients move from interest to purchase. A key element of his role will be to provide training and support to Mersive’s distributor and reseller network through training and support.

Commenting on the appointments, Gark Tan said: “Jeff and Arthur come with a depth of experience and exceptional credentials which will help me further accelerate the growth of our business in APAC. Jeff’s sales experience includes building a business in China from scratch, and Arthur has 14 years’ experience in IT sales consultancy. I welcome them warmly to our team in the region.”

Arthur Tsui said: “Mersive brings together all three elements needed for an IT company to achieve stellar success. It is software-oriented, allowing it to break boundaries and limits. It is cloud based which improves scalability and reduces cost and risk. it is innovative which makes and keeps it competitive. I am excited to come on board.”