Powersoft and Reyn Audio join forces for China
Powersoft has entered into a strategic alliance with Chinese audio manufacturer and rental house, Reyn Audio which is the professional audio arm of Foshan YiFeng Electric Industrial.
The company has an established presence in China and, thanks to the lighting expertise and inventory of its sister brand, ACME, it has been able to supply many of the region’s local and visiting artists with full production for shows.
Powersoft’s application engineer, Luca Stefani, has already conducted two technical training sessions at the Reyn Audio headquarters in Foshan, with a third session to be held in the second half of 2019.
Massimo Minardi, Powersoft’s APAC account manager - OEM solutions, commented: “As their business has grown, Reyn Audio has started to get requests for systems that are comparable with the big players in the market, and with a similar level of usability. Considering the high profile and the size of the events that they are catering for, our ArmoníaPlus software and the X4 amplifier models have been the best choice for them. As they are a manufacturer with specific needs, the best solution was to create a business alliance with the opportunity of direct support from our headquarters in Italy.”
Reyn Audio consultant, Tommy Su, gave his thoughts on the partnership: “Co-operation with Powersoft is a well thought-out choice for us. Although other manufacturers in the industry are using similar platforms, we were concerned about the integration between the speaker system and the DSP amplifier. The intuitive system design of ArmoníaPlus is very efficient and perfect for our needs.
“We hope that, through our co-operation with Powersoft, Reyn Audio users will be able to enjoy a more powerful and convenient operating environment. At the same time, we hope to take advantage of their professional division in order to optimise the speaker system and amplifier integration environment.”