Riedel expands APAC footprint

Deidre Joubert, regional marketing manager for Asia Pacific

Riedel has announced the appointment of Julian Hewitt as regional training manager and Deidre Joubert as regional marketing manager for Asia Pacific. The appointments further expand Riedel’s footprint in the APAC region.

Riedel recently opened an office in Beijing and is continuing to work on its framework to support a growing APAC customer base.

Cameron O’Neill, director for Asia Pacific at Riedel, said: “We combined Riedel Asia Pacific into a single region in 2015, and we’ve seen some excellent growth since then. This has come to include technical service and repair capabilities in the Asia Pacific region, localised sources for training and education, and generally being able to get closer to our current and future customers.”

As part of this very strategic role, Hewitt will lead the development and deployment of various training materials, workshops, and industry educational programs. Hewitt’s 10 years of Riedel experience has covered roles from user to consultant and he has worked extensively with many key customers in the region including Lighthouse Church in Singapore, TV18 in India, PCCW in Hong Kong, and the Sydney Opera House in Australia.

Hewitt commented: “Having excellent equipment is only half the story. Having amazing operators and engineers using the equipment completes the picture. With comprehensive training materials and educational programs tailored to the specific needs of the region, our APAC customers will get even more out of their Riedel gear.”

Joubert joins Riedel with experience in commercial roles in both professional sport and event broadcast for events such as the America’s Cup and Ryder Cup. Joubert will focus on supporting the Asia Pacific region by developing a more localised approach.

Joubert commented: “Our marketing strategy needs to reflect, both, the differences and similarities in customer motivations and requirements across this economically and culturally diverse region while providing a conduit to the full range of Riedel’s knowledge and global experience. To be effective in our communication and have a genuine impact, we have to be able to talk to our customers where they are, in a language they understand. By developing local support structures, we increase our ability to influence decisions and deliver positive outcomes for Riedel.”