Suria KLCC Shopping Mall installs double-sided, rotating LED display
Suria KLCC Shopping Mall in Kuala Lumpur, Malaysia has recently added a double-sided, rotating LED display courtesy of Nanolumens to its premises. The display measures 19-feet by 33.5-feet and comprises Performance series 4.7mm double-sided displays that rotate 359-degrees, showcasing many of the mall’s consumer brands.
Discussions for this project actually began back in 2016 as Suria KLCC began engaging with Nanolumens after seeing a display from the manufacturer at Singapore’s Changi Airport that features two state-of-the-art Nanolumens Performance series LED displays, which include the ‘Immersive Wall’ which is approximately 230-feet by 16-feet with a 6mm pixel pitch.
Quality was a key factor when selecting the LED display. With a rotating display, the images were going to be viewed from a wide variety of angles making the quality aspect even more important.
Local Kuala Lumpur integrator EWBS took on the install and agreed that quality, along with delivering a safe solution, would be vital to this installation’s success. Andy Lee of EWBS said: “The quality of NanoLumens’ LED tech was very important to this install as well, as these brands weren’t going to tolerate their signature colours being even slightly off.”
The NanoLumens Performance series displays, at just over 3-in deep, create corners like no one else on the market and are available in any size, with pixel pitches ranging from 3mm to 9mm. The lightweight design of the Performance Series also allows for quick and safe installation, requiring very little lead time, and that was most certainly the case at this extremely busy mall.
EWSB was given only a 10-day window to complete this installation. That included the double-sided display and the rotation system equipment, along with the aforementioned hoist system to move the display up and down, not only for maintenance purposes, but also for those popular product demonstrations on the mall’s Centre Court floor from time to time.
Dave Merlino, vice president of sales at Nanolumens, said: “We not only delivered a unique and high-quality double-sided display, but we delivered a turnkey solution for the Suria KLCC mall, and we did it all in ten days. All of these upscale brands are engaging with hundreds of thousands of visitors to this iconic location every day with a very unique, versatile and safe display solution from Nanolumens.”