tvOne and Magenta Research parent buys Green Hippo
Green Hippo, a manufacturer of media servers and digital display products, has been acquired by Spitfire Creative Technologies, the parent company of tvOne and Magenta Research.
With the acquisition, Spitfire has extended its reach across commercial integration, live events and creative video technology categories. Although it sees opportunities to drive growth through synergies between its brands, it confirmed they will continue with independent sales, branding and distribution.
Emma Marlow, CEO of Green Hippo, said: “Becoming a member of the Spitfire family allows Green Hippo to focus on growing further and faster. We look forward to their strong organisational support so we can do more to help our customers and users around the world deliver the best live video experiences.”
Denise Nemchev, president and CEO of tvOne, added: “Green Hippo and tvOne each have core competencies in technology and customer focus that, when combined, provide superior solutions for both fixed installation and live events customers.
“Most important is the comprehensive value we bring our customers across the combined platform.”