Vogel’s appoints business development manager for Southeast Asia

Alex Lim Vogel's headshot use
Alex Lim, business development manager for Southeast Asia at Vogel's Professional

Vogel’s Professional has announced the appointment of Alex Lim as its business development manager for Southeast Asia. Lim will report directly to Ruud Schaay, general manager of Vogel’s Professional.

The appointment aims to improve Vogel’s Professional’s position in the Southeast Asia and APAC markets, two regions where the manufacturer is looking to expand its operations.

Lim said: “With our great product portfolio and developments to come, and with the support from our current business partners, but also with new business partners, I’m very confident we can successfully establish the Vogel’s brand in Southeast Asia.”

Schaay commented: “With his broad experience in the mechanical engineering industry and with long experience in business development and maintaining a distribution network, we trust him with the ambitious mission to further expand our leading position in the Pro-AV market and build a solid distribution network in Southeast Asia.”