Case Study: Standard Chartered Bank, Pakistan

Hurrairah bin Sohail investigates how Optimum Technology helped Standard Chartered Bank better communicate with other branches spread across Pakistan with the help of AV systems.

The importance of communication and collaboration systems for corporate clients is well established. When the branch of Standard Chartered Bank located in Dolmen Mall Clifton in Karachi, Pakistan required a videoconferencing system integrator Optimum Technology answered the call.

Hassan Ushaka begins with the initial conversations regarding the requirements of the end-user: “Standard Chartered Bank wanted to install a videoconferencing solution at its Dolmen Mall Clifton branch with wide display screens that could be used to conduct the bank's branch meetings with the Standard Chartered Bank head office as well as with any of the other Standard Chartered Bank branches throughout Pakistan. On the AV, side this required crystal clear video and audio. The main purpose of the videoconferencing was to enable live, face-to-face communication and to establish visual connection between two or more people in different branches of the bank."

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