Collaboration and creativity collide at this Inavation Awards finalist project from Sigma AVIT and 3CDN. Reece Webb explores.
Spread across 41 acresof land, SAP LABS Innovation Park inBengaluru stands as a beacon for India’s rapidly developing technological landscape, establishing itself as SAP’s largest R&D hub outside Germany. One of the company’s largest global campuses, this facility is designed to accommodate more than 15,000 professionals working on enterprise software systems. The project itself represents a strategic investment worth more than20 billion. With technology at the very heart of everything that SAP does, the AV installation for this project had to be thoughtfully crafted to represent the company’s values, ethos, and creative approach to work. This is a task that would require clear communication and coordination.
AV consultant 3CDN Workplace Technology worked together with the client through deep discussions and collaborative workshops, designing a vision for a fully comprehensive AV system that would deliver for the needs of the entire campus. To carry out this massive installation, Sigma AVIT Technology Solutions stepped up to bring the design to life. The scale of the project is enormous for one case study alone; therefore, this analysis will focus on standout areas within the campus’ facility, client facing building withinthe SAP campus.
Mradul Sharma, managing director, 3CDN, explains: “The client has an in-house AV department which has a playbook for most of the rooms, but they wanted a consultant who could coordinate and manage on theground as well as handle the custom spaces within the facility.“ When we spoke to the leadership, they wanted to show a new SAP to their users as partof this campus. New did not mean that you put new boxes in the spaces and call it a day, it’s all about reimagining the experience, even in the standard rooms. During the early stages of our involvement, we offered up to four options per room category, highlighting the upsides and downsides of each option. From our experience, the success of a project is a product of collaboration, between the consultant, architect, integrator,and the client. In this case, deep collaboration among stakeholders allowed us to not just get quicker decisions, but to coordinate better and makethings happen.”
As integrator on this project, Sigma AVIT, had worked closely with 3CDN in the past, bringing a strong working relationship andin-depth expertise to make the delivery of this project a success.
Mradul says: “We have worked with Sigma in the past. That synergy really helped us on the project. We were not deeply involved in the bid process, but we did technical interviews [as part of the bid process] and Sigma stood out as the partner that understood what we wanted to do from a design perspective. We felt that Sigma was able to tell us what we wanted to do and deliver.”
The job before Sigma was adaunting one: 32 meeting rooms of varying sizes, an executive board room, a flagship auditorium, banquet hall, training rooms, team rooms, interview spaces, and a flexible collaboration and conferencing environment. The integrator had to execute a complex, large-scale campus-wide project within demanding timelines.
Starting in SAP Labs’ reception, visitors are greeted by a 271-in Christie diagonal DVLED videowall, capable of displaying local content or networking distributed feeds through the integrated AV infrastructure. Digital signage content in this space is managed centrally via the backend system, ensuringconsistency and ease of use.
Events success
Moving into the campus’ impressive auditorium, visitors discover a stand-out space that is designed to support both local and remote presentations for an engaging and immersive experience for audiences in-person and for those interacting remotely.
This impressive space boasts 490 seats in tiered seating, supported by the adjoining banquet space that provides an additional 182 seats. Both areas are separated by a divisible wall, allowing each space to function independently or as a single, integrated environment. The auditorium is designed for fixed and sequential events such as panel discussions, TED Talk-style presentations, workshops, and cultural programs. Conversely, the banquet space offers a more flexible layout for varied event formats.
On the video distribution, control, and audio processing sides, Sigma delivered NDI, Dante, and Q-SYS platforms, emphasising system redundancy and the preservation of 4K integrity throughout theworkflow in this space all the way from acquisition and processing of content to final editing.
Dominating the auditorium space is a Christie 352-in wall-mounted DVLED videowall as the main display, supported by two 243-in wall-mounted DVLED side walls that can replicate or extend content in the hall maximising content distribution flexibility and enabling varied screen arrangements for different event scenarios.
For presenters, three 49-in trolley-mounted confidence monitors offer maximised on-stage visibility, with four LG55-in wall-mounted displays in the supporting green room for real-time reinforcement. A cableTV feed is integrated into the backend system, designed to maintain event timing and flow with two automated timer kits on stage to trigger remote signallights, alerting speakers as they approach the end of their allotted time. The auditorium’s podium also boasts a 21.5-in interactive display with annotation capabilities for real-time content marking. Four Telycam PTZ cameras are used throughout this space with NDI-based converters for video capture and livestreaming.
For audio, Shure microphones: gooseneck, lapel, headset, in-eara nd handheld play a key part in the space’s digital distributed wireless microphone system, offering complete flexibility for any presenting style or event. This setup is supported by two Catchbox microphones for free-flowing, informal discussions.
Sound reinforcement in the auditorium is handled by a Bose system, boasting six front-of-house loudspeakers, with four stage monitors, two subwoofers, four front-fill loudspeakers in the main hall, four ceiling speakers in the green room, and twomonitor speakers in the AV control room.
Both spaces are designed for hybrid participation, integrating UCC functionality through Microsoft Teams, as well as broadcasting via Vizrt Tricaster and AWS Elemental Live.Streaming is enabled through a Crestron NVX system. The AV system is integrated with the in-house broadcasting system, featuring an AVoIP backend that manages all routing and signal distribution. The auditorium’s feed can also be streamed directly to the banquet hall and reception duringcombined events, bringingsynchronised communicationand unified content deliveryacross both spaces.
Giri Prasad, GM – projects and services, Sigma AVIT, explains: “This is a one of a kind auditorium with complete NDI-based technologies including the lighting, audio, and control system. This is not just an auditorium for day-to-day presentations, you can stream from this auditorium to any SAP locations in India or across theglobe. Everything is streamed over fibre.”
Moving into the adjacent banquet hall, this space features two 130-degree diagonal projection screens powered by Christie laser projectors, serving as the main presentation displays. Four 65-in LG displays are ceiling mounted forenhanced visibility, with a wall-mounted 65-in display acting as video reinforcement during events.
Three 4K PTZ cameras arestrategically positioned tocapture both the presenterand audience, with Shuremicrophone options availablefor audio input.
Audio distribution ismanaged through point-sourceloudspeakers, bringing balancedand clear coverage to the hall.A centralised DSP also handlesacoustic echo cancellation,alongside audio, video, andcontrol management.
Bespoke boardroom
The facility’s meeting rooms boast standardised and bespoke spaces designed by 3CDN and installed by Sigma. One standout is the 32-seater executive boardroom, tailor made to support both local and remote collaboration, emphasising a high-touch performance and seamless user experience. The boardroom features a voice lift system, tuned to the room’s tall ceiling, offering voice localisation within a two-chair radius.
A multi-camera setup standsout in this space, powered by a Crestron 1 Beyond system, bringing intelligent camera tracking and framing to executive meetings. Seven PTZ auto-tracking cameras and one collaboration camera work together to automatically track speakers and deliver a lifelike experience for remote participants.
Mradul says: “The boardroom has a tall ceiling, so to get voicelift working, we had to hang the ceiling microphones. We were in the room with theclient and architect, and the client gave higher priority to a clean table and was happy with ceiling microphones hanging. This deep collaboration allowedus to achieve outcomes.”
The boardroom features dual 152-in DVLED videowalls, made from Christie’s MicroTiles series 40 as the primary presentation screens, with dual wall-mounted 86-in displays and dual ceiling-mounted 86-in displays for optimal sightlines and video reinforcement throughout. Each display is enclosed within custom-engineered Leon TV frames for a clean and symmetrical appearance, preserving camera framing and aligning with the boardroom’s architectural aesthetics.
An Arthur Holm motorised monitor integrates seamlessly into the conference table, complementing the room’s clean aesthetics without compromising on functionality. The display can be customised as a multi-touch display for interactive use when needed.
Both wired and wireless connectivity are supposed in the boardroom, with seven retractable cable cubbies that include dual AC power sockets, USB-A, and USB-C charging ports.
For audio, Shure MXA920 ceiling array microphones pickup all conversations in the space, as well as eight ceiling-mounted loudspeakers and two surface-mounted speakers to deliver evenly distributed program and far-end audio. A dedicated audio DSP in this space manages acoustic echo cancellation (AEC), mixing, and processing for optimal sound clarity.
A centralised Crestron control system manages all audio, video, and routing functions with AVoIP architecture for seamless signal distribution across devices, creating a collaborative environment that offers a unified experience for in-room and remote participants.
Giri adds: “This is a double ceiling height boardroom, so we had the Shure tile microphones, Extron cable cubbies, AVoIP systems from Crestron, and thanks to our training programme, everyone from our testing and commissioning team are in a stage where they are level two or three for the relevant programming aspects. They had a complete hands-on training for the Crestron1 Beyond training programme which made our life easier when we carried out the integration. It’s a large boardroom, and it’s an amalgamation of technology plus the beautiful architecture, it’s a piece of art.
The facility is equipped with additional meeting spaces ranging from two person meeting rooms up to a 10 person ‘war room’ design and all the way up to an 18 person meeting room environment. These spaces follow a similar, scaled technological offering consisting of a Logitech Rally videoconferencing system, LG display, Crestron touchscreen room schedulers as well as Extron and Kramer cabling.
Flexible training