LinkedIn, Asia Pacific

• Case Studies

When the world’s largest professional network set out to upgrade its meeting spaces across nine Asia Pacific cities, the goal was simple: to make connection seamless wherever work happens. The result? A region-spanning transformation at LinkedIn, earning PTS Consulting the Connected Meeting Spaces Award at the Inavate APAC Awards 2025.

Connectivity was the name of the game, and the technological infrastructure at LinkedIn had to reflect that. As part of the regional rollout, the project aimed to transition all of its meeting spaces to adhere to Microsoft Teams Room (MTR) standards across nine major cities: Bangalore, Beijing, Hong Kong, Melbourne, Mumbai, Shanghai, Singapore, Sydney, and Tokyo. With an estimated budget of USD 3.54 million and a tight timeline of nine months, the ambitious large-scale rollout covered nearly 290 rooms, ranging from huddle spaces to large divisible training rooms. A project of this scale was no small undertaking and for this PTS Consulting served as both the AV consultant and technology project manager overseeing the design, procurement support, and implementation while coordinating local integrators across each market.

Rico Sim, general manager of PTS Consulting, shares how the consultancy become involved in the project: “We’ve been serving LinkedIn for about seven years now. The first project we did for them was Level 34 in Singapore. Since then, we’ve supported them on projects across the region whether it’s renovations, resets, or when they occupy new floors. We knew the older system was due for an upgrade. Because of recent cybersecurity threats, the client decided to move faster on the upgrade.”

The integrators working on this project were Electronics & Engineering (Singapore), MNGD (Melbourne and Sydney), Lantro (Beijing and Shanghai), i-Control (Hong Kong), Sigma AVIT (Bangalore), and Ideasahead AV Solutions (Gurgaon and Mumbai).

The brief for the project was straightforward on paper but massive in scope. Nhat Vo, senior technical programme manager for workplace design and build at LinkedIn, shares: “We aimed to deliver a consistent, intuitive, and high-quality hybrid meeting experience across all our APAC offices, aligned with our global unified communications standards. Our key priorities were to transition all meeting rooms to Microsoft Teams Rooms for a seamless one-touch user experience while providing consistency in technology, interface, and functionality across locations and room sizes. The outcome was to create a high-quality AV system to support equitable participation between in-person and remote attendees and it was critical to us that there would be minimal downtime during the rollout while we maintained regular business operations.”

Simple and standardised

Considering the high degree of standardisation across LinkedIn’s APAC offices, the core focus of this case study will be on the meeting spaces at the firm’s Singapore headquarters.

Across all locations, meeting rooms were standardised for MTR and BYOD formats to deliver a familiar experience for employees, regardless of which city they’re working in. When designing these spaces, PTS Consulting classified the meeting rooms into three standard categories: huddle, medium, and large rooms. Beginning with the huddle room that seats up to four people, these compact spaces were fitted with Logitech Rally Bar huddle systems paired with 55-in LG commercial displays. As for the ‘backbone’ across all three meeting room typologies, Lenovo ThinkSmart Core and IP controllers have been paired with Lightware UCX switchers.

On the other hand, medium-sized meeting rooms adopt a dual-display configuration featuring 65-in LG commercial panels, allowing participants to view shared content and remote employees simultaneously. To allow for more interactive brainstorming sessions, the team also installed a Logitech Scribe whiteboard camera.

These rooms are equipped with Logitech Rally Bar Mini systems supported by Rally Mic Pods to ensure balanced audio pickup throughout the space.

For boardrooms with up to 18 people in each room, PTS Consulting installed 86-in LED LG displays while Logitech Rally Bars were used to facilitate videoconferencing. More units of Logitech Rally Mic Pods were placed on the longer tables to maintain even voice coverage to accommodate the larger room capacity.

For technology selection, LinkedIn provided a set of preferred brands to align with its global standards, and PTS Consulting worked closely with these brand representatives to ensure compliance and consistency across all spaces. Vo shares more about the selection process: “The design followed a network-first and standards-based approach, and we chose to prioritise scalability, manageability, and user simplicity. All selected products were Microsoft Teams– certified, ensuring seamless compatibility, intuitive control, and simplified IT management. The consistent use of networked AV-over-IP architecture allowed remote monitoring, modular scalability, and a uniform user interface across all sites.”

A fully networked solution

At LinkedIn, professional development and continuous learning are central to culture. The training room in its Singapore HQ plays a key role in providing the space for its employees to learn. To support these activities, the AV system needed to be flexible enough to adapt to different formats, such as workshops, presentations, and other forms of interactive learning experiences. With versatility in mind, PTS Consulting designed the training room to be able to adapt in different configuration styles. The training room, much like the rest of the spaces cross LinkedIn’s regional offices, is built entirely on a networked AV-over-IP architecture which allows the space to function in multiple configurations. Jerry Chan, project manager at PTS Consulting, explains: “The training room itself can be set up in multiple modes like A, B, A+B, or even A+B+C, depending on how the partitions are arranged. With this, staff can combine the rooms into one large event area when needed.”

On the visual end of the training room, two 75-in LG main presentation displays have been installed in the space, with employees having the choice to bring out 55-in confidence monitors on mobile carts for smaller group activity sessions. A Lenovo ThinkSmart Core system acts as the main ‘brain’ of the space, powering MTR capabilities and managing what appears on each big screen. This configuration enables content sharing across any display, regardless of whether the training room is used in standalone or combined mode.

Q-SYS encoders and decoders have been deployed to facilitate AV-over-IP transmission, together with a Netgear M4250 PoE++ switch.

Having high-quality audio was also a critical component of the training room. PTS Consulting fitted multiple Shure MXA920 ceiling microphones around the room while Q-SYS Core 110f DSP was deployed for audio processing. Chan elaborates on certain challenges faced when dealing with audio: “The room itself has decent acoustics because of the double glazed partition doors, and the team also installed a few acoustic panels so acoustics weren’t an issue. Most of the design challenges actually boiled down to the microphones and speakers as we had to fine-tune the pickup zones so everyone in the room could be heard clearly. During testing and commissioning, we spent quite a bit of time adjusting levels and tweaking settings to find that ‘sweet spot’ in terms of balance.”

Moving mountains

Delivering a multi-site AV upgrade across nine cities within nine months required a high degree of coordination and Sim was candid about the rigour that came with a project of this scale: “The scale of this project was intense. Even though we’d built some of those sites, we had to resurvey everything to verify what had changed over the years. We flew from Singapore to Hong Kong, Beijing, Shanghai, then Sydney and Melbourne, before returning to Singapore all in just over a week. By week two of that conversation, we’d completed the audits and by week three, LinkedIn sent over the new global centre standards for review. We provided our comments and began design work. By week four, we’d issued drawings and SORs for the vendors to price across all locations.”

He adds: “We realised early on that the project was complex and we couldn’t do everything at once. So we decided to roll out by location, starting with China: Beijing first, then Shanghai and Tokyo, followed by Sydney, Melbourne, Hong Kong, and finally Singapore. Everything was completed within nine months.”

Speaking about how the teams approached this, Vo observes: “Each office had differing infrastructure conditions and local regulations. Some of the key challenges we faced included product model number variations and lead times across countries, which we resolved by engaging manufacturer representatives regionally.”

Working across different countries also meant that project and people management was of utmost importance. Sim shares: “It helped that most of the sites were already familiar to us. We would work on them before, so the infrastructure was solid. There was ample power supply and data connectivity in place. It was still a lot of coordination, but we weren’t starting from scratch. The installation in Australia took slightly longer because the local systems integrator was new and unfamiliar with LinkedIn’s standards. And since we couldn’t be on-site as frequently, things took more time there.”

He continues: “Here in Singapore, it took longer because I wanted to be cautious. This is LinkedIn’s regional HQ where leadership sits, so we needed everything to be perfect. It took immense coordination across teams and countries. Even though we were doing the same scope for the same client, every office and integrator worked differently, so every site came with its own set of challenges.”

Vo adds: “Both PTS and LinkedIn relied on centralised programme management, clear governance, and close coordination with local integrators to keep everything on track. Cross-time-zone collaboration between LinkedIn’s global and regional IT/FM teams and PTS’s Singapore HQ was also crucial, ensuring consistent communication and quick resolution of on-site issues.”

When spaces are built to support people well, those people can do their best work, and the LinkedIn HQ is a true testament to that. Reflecting on the successful outcome of the regional rollout, Vo concludes: “Overall, the upgrade has enhanced meeting productivity, reduced support requests, and strengthened LinkedIn’s regional alignment with its global digital workplace strategy. PTS acted as a trusted extension of LinkedIn’s technology team, and provided structured oversight and proactive management across all regions and phases. Their clear ownership and disciplined project management were key to the programme’s success.”