Cyclical changes

Each country in South East Asia has its own unique professional AV industry. Hurrairah bin Sohail explores the audio and visual trends in Thailand and finds out that pre-conceived notions about the market may be wrong.

You many know Thailand as a popular holiday destination. Dubbed the “land of smiles” the country’s beaches, made famous by serving as the picturesque location of Hollywood films, might be the ?rst thing to spring to mind. However there is more to the South East Asian country than just pristine sands and spicy, tongue scorching food.

For one, Thailand also boasts a thriving professional AV industry which has its own unique character. Vichai Trading 1983, as the name suggests, was established in 1983 by Kittisak Sopchokchai and has been a part of Thailand’s professional AV industry for over 30 years. As part of Vichai Group, Vichai Trading 1983 offers integration services.

Founder and president Sopchokchai says: “We believe our strength as a pro AV system integrator is due to our ability to offer state of the art technologies and our experienced personnel.” At present the government and education sectors in Thailand are providing good opportunities for growth. Both are drawing heavy investment at the moment.

Needless to say Vichai Trading 1983 has been handling and delivering projects in both these verticals and can be considered a specialist in both areas. Vichai Trading 1983’s list of recently completed projects include the Administrative Court of Petchburi province, the National Lottery Of?ce and Memorial Hall for Chulalongkorn University.

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