Digital signage and facial recognition

Digital signage is ever evolving to ensure it retains a viewer’s attention. Hurrairah bin Sohail investigates how the incorporation of facial recognition technologies can help it achieve its aims.

The fact that digital signage has become ubiquitous cannot be disputed. Ranjit Singh, display solution architect for NEC Asia Paci?c, says: “The use of digital signage is now becoming a way of life.” Kamila Marcinczak, marketing manager for integrator Rutledge AV, agrees: “Digital signage is on the rise. You can expect it to be an element in almost every AV specification these days.”

She adds: “Architects and interior designers are leading the way in incorporating digital signage into their concepts. In the past, digital signage was an afterthought with screens usually mounted on walls or columns. Designers are now pushing the boundaries using digital signage displays to create unique environments, features and interactive zones, all with the intention to create state of the art ‘emotive’ experiences.”

In Asia Pacific, digital signage is being demanded by a host of sectors. Singh says: “Retail and hospitality are still driving the demand for digital signage. There is also demand in education and corporate sectors.”

Jacus Long, regional sales head, Asia HE B2B business at LG, says: “Digital signage is now a requirement by all sectors. We do note strong growth in demand in retail, government, corporate, hospitality, healthcare, transportation and education sectors.”

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