Presentation switchers: To 4K and beyond

Hurrairah bin Sohail investigates the world of presentation switching for live events and finds out the trends shaping this segment of the industry.

As the Asian market grows in importance to the entertainment industry the demands of the rental and staging professional grows and evolves. Tim Brooksbank, CEO of Calibre UK, reports: “Growth is being driven by a desire in APAC to reach higher standards.”

Other manufacturers also report a rise in uptake. Philippe Vitali, product manager and strategic planning director for Analog Way, says: “Our market shares keep on increasing in China, South Korea, Singapore and Australia as well. Our Asian customers are very attracted by high-end products, and especially by new products.”

Justin Knox, marketing manager for RGBlink, says: “Much of APAC region continues to develop quite strongly – and a lot of that growth has been at the value end of the market in recent years. That is steadily changing with growing demand for higher quality and more sophisticated presentation solutions.”

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