The impetus for change can come from unexpected sources. As global markets are impacted by the Covid-19 outbreak, the AV industry is looking to alleviate challenges with technology.
In these times of disruption, the onus is
upon technology solutions and platforms
to help establish the ‘new normal’.
For the houses of worship sector David
McIntyre, business manager for video at
Midwich, identifies one particular solution
that can have a positive impact. He says:
“Streaming is becoming even more
important in light of recent events. We
have had multiple inquiries regarding
streaming platforms and the ways houses
of worship can invest to maintain their
outreach and get their messages out to
their congregations. Video streaming can
definitely enable them to continue to
connect.”
Midwich is the distributor for Haivision,
a video streaming technology company
that provides a number of video solutions
for houses of worship and online ministry.
McIntyre details: “It doesn’t matter if you
are a small church, a simple congregation
looking for a streaming service for
Facebook Live or a large church with
multiple sites and the need to disseminate
content across multiple platforms.
Haivision has solutions that can be tailored
to the specific needs of any ministry.”
Haivision’s streaming solution brings a
range of features that are specifically suited
for houses of worship applications. McIntyre
provides further details: “Haivision has the
products and the platforms that can help
houses of worship connect with their
congregations in ways they never could
before so they share their engaging and
inspiring messages even during times of
mandated isolation. Additionally, the
Haivision platform gives houses of worship
a number of ways to engage with their
congregation as they watch from home,
whether streaming to Facebook Live, their
own church website, or streaming devices
such as Roku and Apple TV.”
Haivision can also help refine
engagement. McIntyre explains: “With
analytics it can be as simple as reviewing
the data and making decisions based on
that. Investing in technology can be a big
step for houses of worship and this is just
another opportunity for the technology to
pay for itself, help the house of worship
engage with their audience and adjust their
messaging to have more impact.”
In its capacity as a distributor, Midwich
is committed to not only providing
products that make a difference but also
support for their partners. McIntyre says:
“We will never replace the integrator and
we are solely focused on the channel. An
integrator has to be able to manage
hundreds of products. But as a distributor
we can narrow our focus and be experts
on the products that we carry and that
is our value proposition to the system
integrator channel. We’ve invested in
personnel who know the Haivision product
range and have them in-country to serve
as advocates. With the recent acquisition
of Vantage Systems, Midwich has
significantly increased its capacity to
provide support. Our aim is to be able to
support the product and minimise the
need to refer back to the manufacturer.
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