Held from November 18 to 20, 2020 the virtual edition of InfoComm India was hosted on the GoVirtual platform and was attended by 3,410 unique visitors.
While a scaled-down version of what would have been a conventional in-person exhibition, InfoComm India GoVirtual drew 92 exhibitors who collectively presented a total of 183 live product demos and 28 webinar sessions. This also marks the first time in organiser InfoComm Asia’s history that it has delivered a fully-digital event.
Richard Tan, executive director of InfoComm Asia, said: “The Covid-19 pandemic has caused major disruption to businesses around the world. InfoComm India was not spared either, and we had to make the difficult decision of cancelling the in-person show earlier this year. Yet in every crisis lies an opportunity. Knowing full well the value that InfoComm India has brought to technology innovators and industry end- users over the years, we quickly pivoted and committed to delivering a digital event. As a proponent of technology, InfoComm Asia has walked the talk, adopting cutting-edge innovations such as artificial intelligence and live streaming to achieve a first-of-its-kind event.”
Farhan Walele, national product manager for sales and Crestron Electronics India, gave his thoughts on the transition to a virtual event: “Initially when we were planning this event, we were not expecting ourselves to be so busy. However, from 10am to 6pm, we had to be at the booth, standing from morning to evening, similar to past InfoComm India events. The only difference is we are now doing this in the comfort of our office.”
Echoing this sentiment is Kirti Shetti, director of operations, Kramer Electronics India, said: “InfoComm India GoVirtual measured up to what would have been the physical InfoComm India event. It definitely did justice.”
With the successful rollout, GoVirtual is to be used by InfoComm Asia as a proof of concept. and the organiser states that it plans to adopt this powerful platform for all of its upcoming marquee shows in 2021.
InfoComm China is slated for July, InfoComm India in September and InfoComm Southeast Asia in October. Each show will be a hybrid of in-person and virtual platforms.