L-Acoustics has announced a new sales organisation, focused on sales strategy, business development and building territorial sales channels.
Led by Laurent Vaissié, CEO, L-Acoustics, the team is spread across three divisions: sales and sales operations, focused on developing regional sales channels, business development, focused on driving commercial expertise and end-user outreach in key verticals, and strategy leadership which will develop mid-to-long-term market strategies and key partnerships, managing resource planning and market intelligence.
The new sales and sales operations division will be led by Jacob Barfoed, promted to the position of global director of sales and sales operation, taking on the role of the territorial sales team as well as the sales coordination and customer service teams.
Vaissié commented: "This new partner-focused organization will deepen our commitment in all three regional markets, develop our network presence globally, and allow us to strengthen commercial support to the L-Acoustics network of certified providers.”
From left to right: BJ Shaver, Director of Sales, Americas; David Cooper, Director of Sales, APAC; Nick Fichte, Director of Sales, L-Acoustics Creations; and Jacob Barfoed, Global Director of Sales and Sales Operations