Lightware Visual Engineering has appointed Robin Enlund as president for the Greater APAC region.
Based in Sydney, Enlund joins Lightware with more than two decades of management and sales experience in audio-visual, IT, SaaS, and workplace technology solutions across Asia Pacific. He will work closely with Lightware offices in the region, distributors, and consulting companies to support large business opportunities, ensure that they can operate effectively and meet the needs of both staff and clients.
In addition, Enlund will act as a conduit between Greater APAC and Lightware HQ in Budapest. He will also work in close collaboration with his counterparts, the president of Americas (Clint Hoffman) and the president of EMEA (Siegfried Hermann), to ensure a unified corporate message and a global go-to-market approach.
Enlund was previously senior advisor hybrid workplace at Ricoh, based in Sydney, where he was responsible for winning Audio-Visual systems integration projects.
Enlund said: “I am excited to join Lightware and be part of this growth period of the company. Current and coming product portfolios are best-in-class and I look forward to supporting the Greater APAC teams in growing market share. My goal is to establish an even stronger Asia Pacific Lightware presence in the upcoming years.”