Midwich Asia Pte has appointed Francis Poh to the role of general manager, Midwich, Southeast Asia.
The position encompasses the regional operation of Blonde Robot who became part of the Midwich Group of companies at the end of 2018. Poh will oversee the growth initiatives for Southeast Asia across both businesses.
Poh has a background in regional sales and marketing, business development and retail management for leading consumer electronics and telco brands and brings with him experience from his previous role as general manager, StarHub.
Based at the Midwich Asia Singapore office, the position will see him leading a team of professionals across, sales, technical support and operations.
Poh commented: “Midwich Asia is a relatively recent expansion for Midwich Plc so it’s exciting to have the chance to make a measurable, positive impact on what could be considered an almost greenfield territory.”