Norhisham Iskhandar (Sham) has joined Universal Procurement Systems Singapore as a technical sales consultant.
Sham brings with him over 15 years of leadership and hands-on experience in the professional AV industry, with a specialisation in technical sales, systems integration, and business development for live events, commercial installations, and high-profile government and corporate projects across Southeast Asia, the Middle East, and broader Asia Pacific markets.
Throughout his career, Sham has worked with renowned AV brands, where he successfully led and secured iconic large-scale projects.
Known for his deep industry insights, strategic thinking, and collaborative approach, Sham has successfully built and managed distributor networks, trained partners and clients across Asia and helped elevate the market positioning of the brands he represented.
At Universal Procurement Systems, Sham will play a key leadership role in supporting the growth of the distributor’s pro AV and technology solutions division, focusing on high-performance, client-centric delivery across sectors such as performing arts & theatres, stadiums & sports venues, hospitality & leisure, broadcast & houses of worship, government, and enterprise infrastructure