Pakistani clothing brand, Nishat Linen, recently appointed Absen and Mustang LED to install three full colour LED displays at its largest outlet store in the country. Covering six floors, Absen LED features both inside and outside of the retail store. The displays are designed to enhance brand perceptions and captivate shoppers.
Towering high above the exterior of the building is a 1,200 square feet outdoor display comprising Absen A1099 product. The screen measuring 26ft by 46ft and is a 10 mm pixel pitch display. The outdoor façade is situated in a high-traffic location where both quality and round the clock reliability were core requirements.
Inside the store, customers are greeted by a 16ft x 16ft videowall using Absen K-series 3.9mm units. Positioned towards the back of the ground floor, this display captures the attention of shoppers and draws them into the space to explore the products on display.
On the fifth floor, the second indoor LED display made up of Absen H3-series products measures 300 square feet (25ft x 12ft). This screen is designed to showcase many of the products on this floor.
A representative from Nishat Linen commented on the installation: “LED was our preferred technology choice due to its bezel-free design, perfect for showing off the vivid colours and details of our clothing ranges. Having worked with Mustang and Absen on our other retail stores, the decision to appoint them for our largest store was a natural one and installing three screens at the same time is a testament to the quality and trust that we place in our partners. We are very pleased with the excellent visual performance of the screens and the ability to manage the content freely in-house.”
Mustafa Haider, creative director of Mustang LED Pakistan, commented: “Digital signage has become a key tool for drawing customers into stores, creating engaging shopping environments and finally boosting sales. Absen LED technology is our top choice for the integration of digital technologies into retailing to elevate the entire shopping space, assisting Nishat Linen to deliver their fashion concepts”.
Jasmine Tian, sales director of South Asia market for Absen, said: “Digitalization is a new trend in Pakistan. We are more than pleased to see Nishat linen and the trusted Pakistani LED supplier Mustang Led choosing Absen in this and more projects”.