Riedel Communications has appointed Peter Shen as general manager for China.
Reporting to Guillaume Mauffrey, sales director, Asia-Pacific (APAC), Shen oversees the sales and profitability of the China sales unit, including support of key accounts, contract negotiations, and business generation for current channels and new clients in related segments.
Prior to his appointment at Riedel, Shen served as VP of business development at TVU Networks for over five year. He was also general manager of LiveU’s China division, as well as technical and managerial positions at Harmonic, Radyne, Pinnacle Systems and Beijing Founder Electronics.
Mauffrey commented: “We eagerly welcome Peter to the Riedel team and look forward to his help in expanding our market presence in China. Not only has Peter kept close connections with end users and resellers in the country, but he has also demonstrated tremendous strength in marketing, sales, team building, and channel management. His knowledge of our client’s needs for video processing, transmission communication, and network security will be crucial in securing the Riedel brand as the top player.”
Shen concluded: “I’ve always welcomed the challenge of exploring new technologies and markets, so I’m thrilled to join Riedel and help expand our channel sales network throughout China.”