d&b audiotechnik has appointed Ryan Penny as VP of global business development, tasked with expanding the company’s footprint across key markets and verticals.
Penny has more than a decade of experience in the professional audio sector and has held senior commercial roles at Holoplot and Harman International. Prior to that he worked as a professional audio consultant at Vanguardia and RH Consulting. Penny has also played a key role in delivering audio at high-profile global events, including the Opening and Closing Ceremonies for the Rio 2016 and London 2012 Olympic & Paralympic games.
Jaakko Kaivonen, chief revenue officer, d&b audiotechnik, said: “[Ryan’s] deep market expertise and his customer driven approach and unique combination of engineering and commercial strategy make him ideally suited to this role. As we continue to grow our global reach and customer proximity and innovate across new markets and models, Ryan’s leadership will be instrumental in helping us unlock further opportunities and deliver exceptional customer value.”
In the new role Penny is tasked with leading the implementation of the company’s global and key account strategies, establishing robust frameworks for international consultant relations, and supporting the commercialisation of business models such as CPO (Certified Pre-Owned), and Sound as a Service. Additionally, he will work closely with the market development and market intelligence teams to support strategic alignment across territories and represent d&b audiotechnik in relevant industry associations.
Penny said: “I’m absolutely thrilled to join d&b – a company that has shaped my career from day one. I have an affinity for the brand, from using the systems as a student to competing against them as a professional. It’s an exciting time to be joining the team, with new and innovative products and business models I look forward to the future with d&b.”