Samsung Electronics has announced a partnership with Wanda Cinema to bring Cinema LED screen technology to Wanda’s Wujiaochang theatre, located in Shanghai’s Yangpu District. The theatre marks the first implementation of Samsung’s Cinema LED Screen in China, and follows successful implementations in Asia last year in Seoul and Busan, Korea, and Bangkok, Thailand.
The partnership expands Samsung’s relationship with the world’s leading cinema chain. Samsung and Wanda Cinemas are in the process of finalising a second cinema conversion in Beijing, with plans to open the venue to the public in the first half of this year.
With the demands for theatre space evolving across the industry, Samsung’s Cinema LED screen aims to enable Wanda Cinemas to expand the service offerings inside its improved Shanghai theatre. The display’s consistent presentation, even against dark or ambient lighting conditions, accommodates non-movie content including gaming competitions, corporate events and presentations, and sports and concert simulcasting, among others.
Seog-gi Kim, executive vice president of visual display business at Samsung Electronics, commented: “Since its introduction mid-last year, Samsung’s Cinema LED Screen has captivated the cinema industry with its potential revolutionize the theatre and filmgoing experience. Through sharper colours, true-to-life audio and an ultra-wide viewing environment, our Cinema LED Screen makes viewers feel as if they are part of the picture.”
Qi Wang, vice president of Wanda Film Holding, said: “As the world’s leading cinema company, our customers expect a differentiated and memorable theatre experience both worthy of their investment and reflective of the Wanda Cinemas brand. We are honoured to work with Samsung to set the new luxury theatre standard, and look forward to making the Shanghai Cinema LED theatre a must-see destination for both movie enthusiasts and casual consumers alike.”