Shure commemorated its 100th anniversary with an exclusive product launch event in Hong Kong, unveiling advancements in both conferencing and live performance technology.
Held at The Park Lane Hong Kong, the event drew a strong turnout of industry professionals, partners, and audio enthusiasts.
The launch event featured two in-depth seminars, delivered by regional product managers, which explored the future of audio solutions in both the event and content market, as well as the conferencing sector. Attendees also had the opportunity to engage with product experts and experience hands-on demonstrations.
Leading the lineup of new products is the IntelliMix room kit, a Microsoft Teams Room system solution.
Shure also introduced its expanded Microflex wireless neXt portfolio, featuring the MXW neXt 4 and neXt 8 wireless microphone systems. In addition, Shure unveiled its new line of Microflex loudspeakers, featuring four passive speakers alongside a new networked amplifier.
For live performance applications, Shure introduced several new products, including the Nexadyne instrument microphones. This lineup includes Nexadyne 2 kick drum microphone, Nexadyne 5 guitar amp microphone, and Nexadyne 6 tom/snare microphone, each featuring Shure’s patented Revonic dual-engine transducer technology. Shure also introduced the SM39 vocal performance headset microphone, a lightweight, low-profile design built for performers requiring freedom of movement without sacrificing sound quality. It integrates with Shure Axient Digital and other wireless systems.
Finally, the Wired KSM11 cardioid condenser vocal microphone builds on the legacy of the KSM11, and is ideal for live shows, broadcasts, and live-streaming applications.