Ideal Systems will be hosting the global launch of a software-based encoder for broadcasters at the upcoming Broadcast Asia exhibition in Singapore.
The encoder solution from TotalMedia is part of a growing suite of video processing tools offered by TotalMedia that have been pre-integrated with Ideal Systems “Alice” integration platform to Bitmovin for cloud encoding to allow burst-encoding in the cloud.
The TotalMedia – Alice – Bitmovin integrated solution is designed to provide cost effective, scalable encoding solutions to Asian broadcasters and can be integrated into existing media workflows and systems.
Fintan Mc Kiernan, CEO at Ideal Systems Singapore, said: “We saw a gap in the broadcast encoder market with huge potential. To realise this potential, we worked with the teams at TotalMedia and Bitmovin to fill the gap, which is for a highly cost-effective, AI-enabled, on-premises encoding solution, with cloud agnostic burst-encoding for massive scalability, that’s easy to integrate and orchestrate. On top of that, TotalMedia are offering a seven-year warranty on the hardware and software with free basic support. We believe this offers our customers the longest encoder hardware lifespan, and the best encoder support package in the industry. Longer life, enhanced flexibility and reduced TCO, this is exactly what broadcasters are looking for today.”
The encoder is designed to provide encoding for various use cases, including live streaming, on-demand video, and broadcast workflows. The TotalMedia encoders run on common off the shelf (COTS) Dell servers that are then optimised for high-quality video encoding and support broadcast codecs and standards.
By using the Alice integration with Bitmovin, the solution offers scalability to handle large volumes of video content, whether it's live streams with millions of concurrent viewers or on-demand video libraries with extensive catalogues.
The TotalMedia encoder also provides AI-based video quality enhancements and processing that are integrated into the transcoding pipeline, such as Content Adaptive Encoding, Super Resolution, Frame Rate Up-conversion, SDR to HDR Up-conversion, Portrait mode video creation, Smart Color Enhancement, De-fog and Smart Sharpness for visual fidelity, De-noise and Scratch Removing for old titles, with more AI functionality coming in subsequent releases.
The new ultra-low latency encoding solution comes with flexibility in terms of configuration options, allowing users to customise encoding settings and workflows based on their specific requirements, such as resolution, bitrate, and codec selection while offering easy integration to existing media workflows via Ideal’s Alice platform.