More than 80 JBL Professional loudspeakers powered by Crown are supporting flexible, self-managed business events at the Crowne Plaza Adelaide Mawson Lakes in Australia.
Situated in the heart of the Mawson Lakes precinct, it meets the growing demand for top-tier accommodation and conferencing facilities in the region.
Anchored by a 14-metre-high atrium, the hotel offers four purpose-built conference and event spaces totaling 442 m², including the Shoalhaven Ballroom and pre-function areas, supporting up to 250 guests. Combining contemporary hospitality spaces with integrated event infrastructure, the hotel was built to support a wide range of corporate meetings, functions and social gatherings while allowing staff to manage the majority of AV requirements internally without dedicated on-site technicians.
To support that vision, integration firm Corporate Initiatives designed and deployed a venue-wide audiovisual system centered on JBL Professional loudspeakers and Crown amplifiers. The installation spans more than 80 loudspeakers across reception, lobby spaces, restaurants, bars, conference facilities, public amenities and recreational areas, creating a consistent audio experience throughout the property while maintaining operational simplicity for hotel staff.
A venue-wide JBL Professional audio solution, powered by Crown amplifiers, were deployed throughout the reception, lobby, bar, restaurant, atrium, balcony, gymnasium, elevators and function spaces. 14x JBL Control 16 ceiling loudspeakers installed throughout reception, lobby and amenities areas, while 25x JBL Control 18C/T loudspeakers support ballroom spaces, the gymnasium and additional high-traffic zones. 3x JBL Control 24CT loudspeakers provide coverage within elevator areas, and 20x JBL Control 65 pendant speakers selected for the hotel’s bar, restaurant and reception environments. 20x JBL SLP14 surface mount loudspeakers deployed throughout the balcony and the venue’s 14-metre-high atrium space, while 4x JBL 8128 in-ceiling loudspeakers support select gym and reception areas. The system is powered throughout by Crown amplifiers, providing centralised control, reliable operation and scalable zone management.
One of the hotel’s primary goals was to create conference and function spaces that could operate independently without requiring extensive external AV support. The integrated system allows guests to host presentations, meetings and events using built-in microphones, displays and sound reinforcement already configured within the venue.
The project also emphasised the role of background music in shaping guest experience across hospitality environments. Different playlists, voicing profiles and volume levels were configured for specific spaces throughout the hotel, allowing audio to adapt naturally between dining, conferencing and social settings.