Powersoft has announced two new appointments that reinforce its commitment to global growth and partner support. Alessandro Bizzarri joins the company as marketing communications specialist, while Sofian Osman takes on the role of solutions engineer for south-east Asia. Together, they bring extensive expertise in marketing, systems integration and technical support to further strengthen Powersoft’s global presence.
Alessandro Bizzarri (left) and Sofian Osman (right)
With more than a decade of experience in the professional audio and musical instrument industries, Bizzarri initially entered the industry as a sound engineer in the distributor sector, before embarking on a decade-long career across editorial and marketing roles.
He began as an editorial contributor to a leading Italian B2B magazine on AV technologies and system integration before later serving as channel marketing specialist for a major Italian distributor of pro-audio products and musical instruments, where he helped implement joint marketing plans with distributed brands across the dealer network. Alongside his professional career, Bizzarri lectures at Roma Tre University, sharing his industry insights with the next generation of music educators.
Osman joins Powersoft as solutions engineer for south-east Asia, bringing over 15 years of experience in the AV and video conferencing industry. His career spans hands-on technical roles, project and field engineering, and large-scale system integrations across the corporate, education and government sectors. Prior to joining Powersoft, he served as commissioning agent/AV field engineer at AVI-SPL Singapore, specialising in system deployment, client training and technical coordination.