Arista and Twisted Pixel of Melbourne, Australia have formed a strategic partnership to address the challenges and misconceptions common in the area of video projection mapping technology. The partnership aims to bring Arista’s video projection mapping turnkey system together with the creative expertise of Twisted Pixel.
The Arista and Twisted Pixel partnership aims to address both the creative and technological aspects of the projection mapping process.
Peter Lynn, director at Twisted Pixel, said: “We get excited about the opportunity to find solutions for joining the dots between creativity and technical production. We work closely with artists and creative agencies to bring to life their artistic ideas, to stimulate the visual senses, and to build the seamless integration of art and technical production.”
Reflecting on the two companies’ new relationship, Lynn commented: “I strongly believe in Arista’s technology. Their turnkey systems offer ease of set up and delivery—providing peace of mind that the creative vision will be delivered on time and with the best image quality available today. Together, we can offer a complete service to our customers and tailor solutions to each unique creative project.”
Paul Shu, president of Arista, said: “Projection mapping has the ability to take an ordinary room, such as a common hotel convention meeting space or external building facade and turn these venues into a positively mesmerising environment. The collapsible walls used to adjust the size of the space can now serve as a creative canvas onto which landscapes, digital signage, video, and more can be projected. The result is an environment that fosters creativity, encourages people to be more engaged, and completely re-writes the book on what is possible for any given space. Our partnership with Twisted Pixel serves as a platform for Peter to show AV professionals the creative potential while we provide a turnkey technological solution to the process.”