Broadsign has announced four key appointments across the Asia Pacific region. The strategic hires - spanning service delivery, account management, and sales - reinforce the company's commitment to delivering OOH and retail media solutions.
Adel Dani Kabbara joins as regional service delivery director across APAC and holds extensive experience across customer success, technical account management, strategy, and technical solutions, gained through his time with the likes of Criteo, Tealium, and RadiumOne. Kabbara will be responsible for ensuring implementation and customer success across the region.
Alec Jeffrey joined Broadsign in early 2026 from B2B publisher Octomedia, where he served as group sales manager. In his new role as sales executive, Jeffrey will be responsible for driving adoption of Broadsign’s platform amongst OOH media owners and retailers.
Alexandra Martin also joins the business as sales executive, working with brands, agencies, and demand-side partners to deliver further growth across the programmatic OOH ecosystem. Martin brings deep media expertise and relationships from the likes of Seedtag, JustEggs Digital, and SBS Australia, where she has previously held a number of sales- and solutions-focused roles.
In addition to the above hires, Bryan Magee has recently joined Broadsign in a consultative capacity, focused on the implementation and delivery of Broadsign’s automation strategy. Magee brings a wealth of OOH and agency experience, having previously held numerous senior roles with Dentsu and WPP Media. More recently, Magee has consulted for numerous tech companies, start-ups, and media agencies.
Broadsign’s regional VP of platform sales, Ben Allman, commented: “We feel incredibly fortunate to be welcoming such a brilliant bunch of people to the business at what is an incredibly exciting time for Broadsign both locally and globally. The knowledge, ambition, and experience that Alec, Alex, Bryan, and Dani bring will play a fundamental role in unlocking Broadsign’s next phase of growth in this region.”
Jonny Richardson, director of business development, added: “With ambitious goals, such as driving the automation of OOH via our In Advance and Programmatic Guaranteed offerings, comes the need for best-in-market talent. We are excited to welcome Alec, Alex, Bryan, and Dani, whose expertise and reputation for service excellence will be key to accelerating our growth and ensuring our clients achieve the best possible results from their programmatic campaigns.”