Christie has updated the distribution network for its range of 3DLP laser projection systems in Mainland China.
As part of this update, four companies have been appointed as authorised distributors for Christie’s 3DLP solutions for ProAV applications: Beijing Wincomn Technical Development, Beijing Zhongqing Display Technology, Shanghai Qingying Digital Technology, and Guangzhou Jianye Digital Technology.
This strategic move is designed to strengthen the supply chain, broaden market reach, and make these Christie projection solutions more accessible to customers across the region, while also enhancing localised customer service, marketing, and technical support.
Effective immediately, all four distributors will have access to Christie’s full portfolio of 3DLP projectors, spanning a variety of illumination technologies. This includes the Griffyn series, M 4K RGB series, Crimson series, and the recently launched Sapphire 4K40-RGBH.
Han Kim, vice president of Sales, Asia Pacific, Christie, said: “The appointment of these distributors for our high-brightness 3DLP solutions underscores Christie’s strong commitment to the Chinese market, a key pillar of growth in the Asia-Pacific region. This strategic update strengthens our ability to serve the diverse and evolving needs of customers across multiple market segments. It also enables us to respond more quickly and effectively to opportunities in high-growth sectors such as themed entertainment, cultural tourism, and visitor attractions, which continue to show strong momentum.”