Peavey Electronics has appointed PRO FX Tech as its exclusive distributor for Peavey and Crest Audio’s project-focused product lines in India.
The new partnership will focus on the projects and systems integration markets, with Pro FX Tech taking responsibility for expanding Peavey Electronics’ presence in the market, providing support such as pre-sales project mapping, system design, sales and marketing initiatives, integrator training and certification programmes, as well as post-sales service and technical support.
Pro FX Tech will also showcase both Peavey and Crest Audio products at its Bengaluru experience centre.
Manmohan Ganesh, managing director, PRO FX Tech Limited, commented: “We are delighted to partner with Peavey Electronics and bring iconic brands such as Peavey and Crest Audio to the Indian market. Peavey’s legacy in professional audio, combined with PRO FX’s deep market reach, technical expertise, and strong integrator network across India, makes this a very natural and exciting partnership.
“This collaboration marks an important strategic expansion for PRO FX into the professional audio projects segment - a category we have not previously focused on - and positions us to actively participate in high-impact installations across stadiums, auditoriums, concert halls, wedding venues, and large-format public spaces. We look forward to building the brand strongly in India and creating long-term value for our customers, partners, and stakeholders.”
Pictured: Manmohan Ganesh, managing director, PRO FX Tech Limited