11.12.19

Procab appoints distributor for Indonesia

Photo Franky Cahyadi USE
Franky Cahyadi, marketing and sales manager at PT. Goshen Swara Indonesia

Procab, a Belgian cable manufacturer, has appointed PT. Goshen Swara Indonesia as its exclusive distributor for the Indonesian market.

Based in Jakarta, Indonesia, the distributor will focus on generating brand awareness and growing the reseller partner network across the region.

Franky Cahyadi, marketing and sales manager at PT. Goshen Swara Indonesia, said: “As a professional distributor of audio visual equipment with a strong focus on high quality products, we try to supply our customers with superior total solutions. For this reason, the Procab product range forms the perfect complement towards our already extensive product range.“

Procab’s APAC sales representative, Sebastian Chong, commented: “I am delighted to welcome PT. Goshen Swara to the APAC distributor network, providing the necessary focus to this important region within Europe. We have been impressed with their approach thus far and are convinced that their professionalism and dedication will make them the ideal partner to help the Procab brand flourish across Indonesia.”