Promethean, a digital solution to programme interactive video overlays, has announced its collaboration with True Digital Group to release the latest version of the TrueID TV Box application across Southeast Asia.
TrueID TV Box is the latest set top box from one of Southeast Asia’s leading Pay TV platform operators [part of the CP Group] that enables viewers to watch sports and entertainment on live, linear and on-demand basis without the the need for installation.
It is an Android TV box that meets Google standards, which also includes the certification of Promethean Interactive Overlays. This enables True Digital Group to create a conduit between content and commerce for their TrueID TV Box users.
Reed Anderson, CTO at True Digital Group, commented: "We've been using the Promethean technology across our websites and mobile apps since the summer, which has led to double-digit click through rates and some very compelling advertising campaigns with great regional brands.”
He continued: "As we were building our new TrueID TV Box, we wanted to demonstrate the convergence between the viewing experience and the opportunities afforded by connectivity - and that means allowing the audience to interact with the content, whether through man of the match polls or the ability to order food for delivery straight from your TV."
The new TrueID TV Box was developed in collaboration with Iwedia to create a better customer experience, and integrate with Promethean's cross-platform SDK.
Promethean worked alongside the Iwedia team to integrate the software. Nikola Vranic, head of engineering at Iwedia, said: "It's a very simple integration, dropping in the Promethean XSDK to enable such great functionality. We demoed the solution to a range of other customers at the recent APAC Android TV Summit, and the potential was clear to all our partner broadcasters."
Ian Sharpe, CEO at Promethean, said: “Working closely with True Digital Group and Iwedia, will deepen the convergence between viewing experiences and the opportunities afforded by connectivity, as broadcasters will have the ability to harness the crucial directness of a call-to-action on the screen. Video monetisation and engagement is the next frontier, and we look forward to continuing our collaboration across Southeast Asia.”