New York-based digital out-of-home (DOOH) consultancy Tiger Party has recently completed its first Asian signage project, Taipei Lumitree, located near Taipei 101.
This LED media installation was constructed in partnership with Kaiyue Construction and operated by Tiger Party.
Spanning 254 square meters, Taipei Lumitree features a 360-degree LED tree and a 10-meter-high LED wall.
Steven Lin, chairman of Kaiyue Construction, stated: "Taipei Lumitree is an innovative and unique landmark project. Events like Nuit Blanche Taipei 24' have shown how this venue can transform urban spaces and provide a platform for creative engagement.”
Rafale Chang, CEO of Tiger Party, remarked: "We are thrilled to bring the technology and commercial model of New York's Times Square to Taiwan. Collaborating with Taiwan's exceptional creative teams in an international city like Taipei, we aim to create an unprecedented visual feast for the city, filled with endless creativity and energy that will attract crowds."