21.01.20

ZeeVee selects distributor for India

ZeeVee has named Supertron Electronics [Supertron] as its distributor in India.

Headquartered in Kolkata, Supertron is one of the largest IT distributors in India. The company’s pan-India presence includes 36 branch offices and warehouses and 19 satellite offices spread across all 37 states and union territories.

As part of its commitment to the Indian system integration community, Supertron formed a value-added distribution division in July 2019. Adopting a consultative approach, the new business is focused on developing future-ready IT/AV solutions drawing upon its knowledge and portfolio of audio, video, voice, data, networking and application protection and management offerings.

V.K. Bhandari, Supertron chairman and managing director, said: “In our DNA as an organisation, we have witnessed significant changes in the business environment. When we began in 1993, the IT industry was unorganized, and our business was focused on peripherals and hardware. We’ve taken the lead among others to make it an organised and mature ecosystem. Now, with the arrival of the digital era, we have reshaped our business where the growth delta is much better. ZeeVee is a founding member of the SDVoE Alliance and a Global Presence Alliance Technology Partner. Together, we will offer something new and exciting for India’s AV partners who will enjoy a true combination of innovation, solutions, reputation and value.”

The Indian market’s adoption of AV over IP technology is gaining momentum in all verticals and sectors. Supertron has observed that its IT and Pro AV partners are looking for solutions that significantly shorten deployment time and that are flexible, manageable, scalable, cost-effective and require minimal maintenance.

Debraj Dam, chief of Supertron’s VAD vertical, said: “AV over IP checks all those boxes making it ideal for integrators. Though this segment is still a nascent industry in India, we see long-term growth. The AV trends will continue to gain momentum and drive growth for the segment. As the adoption rate increases, the role of system integrators from AV as well as IT segments also gains significance. We expect this to continue and see the growth in future specially SDVoE.”

Bob Michaels, CEO of ZeeVee, commented: “Supertron is the dominant force in the IT market, and with the formation of its VAD vertical, is preparing to do the same for the AV over IP market in India. Most importantly, both our companies are philosophically aligned to provide standardised, simple and flexible technologies providing extreme value to India’s system integrators and end-users.”