Case Study: Rashtriya Swachhata Kendra

Hurrairah bin Sohail speaks with Harbir Singh from Pan Intellecom about how technology was delivered for the Rashtriya Swachhata Kendra museum in the face of Covid-19 disruption.

The Rashtriya Swachhata Kendra [RSK] museum is a tribute to Mahatma Gandhi and the Swachh Bharat Mission [SBM]. Established at the Gandhi Smriti and Darshan Samiti at Rajghat in New Delhi, the museum aims to deliver a dynamic experience to actively engage with Indian citizens to communicate information, awareness, and education about the efforts being taken to improve the level of sanitation across rural India.

Design Habit was engaged as the consultant and Pan Intellecom served as the AV integrator to equip the museum with the required technology systems to help it achieve its aim. The work for the museum was completed in the second half of this year and it was inaugurated by Prime Minister Narendra Modi on August 8, 2020. As can be expected, the installation teams faced and battled disruption.

Harbir Singh, managing director for Pan Intellecom, details: “We were awarded the project and started work in February of this year and we were given 75 days to complete our work for the inauguration in April 2020. This wasn’t a realistic time frame for a project of this scale to begin with and matters were complicated because the design brief for the project changed. The customer, DDW&S, wanted to increase the number of interactive elements in the museum which meant we had to redesign and recalibrate project work and deadlines.”

He continues: “And then Covid-19 hit. India went into lockdown and that completely put a halt to any work that could be done on site. We were of course still having regular meetings over Zoom and videoconferencing to finalise the design revisions but there was no physical work possible on the site itself. When the lockdown ended in July, we went back to work and had to completely redo all the project timelines and came up with a new completion date for the project which was decided to be in August 2020.”

Delving into the specifics of the project and examining the scope of the works AV technology had to deliver starts to bring into focus the challenges faced by the AV professionals.

Two large outdoor LED displays, strategically placed to help visitors with wayfinding and to make an initial impact, are the first touchpoint for the Rashtriya Swachhata Kendra museum. The LED displays comprise 10mm pixel pitch LED tiles from Delta as well as controllers and processors from the manufacturer.

Moving into the museum proper, there are a number of exhibits which convey the intended story and message. The first exhibit visitors encounter is 360-degree projection achieved with the help of Digital Projection Evision Laser projectors and shark tooth gauze mesh screen. The floor is a ‘turntable’ and moves according to the pacing of the story and content, allowing the visitors to experience the projection fully and focus on the relevant areas at the right time. Once the projected content is complete, the visitors are able to experience the intricate set of the first exhibit which can be seen through the shark tooth gauze mesh. According to Singh the 360-degree revolving theatre with projection is the first of its kind in India.

Singh says: “We have been working on another museum project, which is still underway, and we used the shark tooth gauze mesh for that. It worked really well, and we were impressed by the results. So, Design Habit and Pan Intellecom came together and we decided to implement it for Rashtriya Swachhata Kendra museum as well. We had already tested and experienced working with the mesh so there were no real technical challenges. And we both felt that the shark tooth gauze mesh would really amplify the story and the message of the first exhibit.”

Moving into the second exhibit, we see a complete change in the display solution employed. Flat panel videowalls of differing sizes and configurations can be found as the main feature.

Singh explains: “The museum wanted more interactivity for the second exhibit, and this was one of the elements that we spent some time redesigning and perfecting. The aim was to appeal to the younger demographic of visitors and they like to play games, have quizzes and basically want the content to be interactive, they do not like to passively consume content. This made us lean towards having differently sized videowalls with different content that the visitors can explore and interact with at their own pace. An interactive robot was also added that represented the SBM mascot, Swaccha Singh.”

Samsung 55-in flat panel displays with Magic Info handling content and LG OLED 55-in displays with content being streamed from HP servers powered by Coolux are used to create the videowalls.

Singh says: “We believe that this is one of the first OLED videowalls to be deployed in India. It was a challenge to present the OLED videowall as an option to the client. Flat panel videowalls will always have a ‘black line’, or bezel, and clients always want a seamless display. And then there is the fact that an OLED panel is many times more expensive than a regular TV. But the transparency of the OLED panels made the content ‘holographic’ and merged well with the different layers of the otherwise static exhibits. This became a good solution and when it comes to performance, OLED is a complete gamechanger. In the end we were able to show the customer that the display solution would deliver value.”

The videowalls also presented a technical challenge and Singh details: “The combination of the LG OLED panels and HP servers worked well. But as I mentioned, we decided to go with Samsung’s Magic Info to manage the content to the Samsung videowalls. We found that there were some limitations and stability issues with this setup but with the help of Samsung India and our own team of experts we were able to troubleshoot the problems.”

Another interesting exhibit is a dome projection feature which once again uses Digital Projection projectors. Content is fed to the projector with the help of Christie Pandoras Box manager and players. Barco Medialon show control sits at the backend and helps control all of the exhibits at the museum. Audio at the museum is provided by a range of Electro-Voice and Holosnic speakers.

Regarding the selection of projectors, Singh says: “In my opinion, when it comes to performance, there is very little difference between the options from Christie, Barco and Digital Projection.”

Singh concludes: “This was definitely not a normal project. We were faced with tight deadlines and disruption due to Covid-19. But even with all these challenges we were able to deliver and have the project completed for the inauguration date.”

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