New Zealand: Partnering up

Hurrairah bin Sohail discovers that while New Zealand shares a rivalry with its neighbour Australia across many fields, the professional AV industry is not one of them.

Amidst New Zealand’s picturesque landscapes, popularised as the setting of the Lord of the Rings movies, is a hustling and bustling professional AV market. Asnet Technologies has been part of this market since 1999 starting off as a distributor for Polycom. A change of ownership in 2011 however shifted the focus on innovation partnerships. Over that last three years Asnet Technologies has started to offer a full suite of services and has become a fast growing player in the corporate, banking, government and tertiary education sector.

Eric Greenop, managing director of Asnet Technologies explains what sets the country apart in Asia Pacific: "New Zealand, whilst a fully developed first world economy, is a small, geographically spread market which presents its own challenges; an example being that there are no secrets in our market."

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