UC&C: Unity is hard to find

The brass ring of truly unified communications will always be elusive because there’s always something else to connect. Tim Kridel explores why—and where LinkedIn fits in.

Maybe a few years from now, we’ll look back at Microsoft’s purchase of LinkedIn as a milestone in the evolution of unified communications (UC). When the deal was announced in June, it seemed to be an odd fit, like eBay’s 2005 purchase of Skype.

But the potential effect on pro AV is intriguing, even if a lot of AV pros didn’t immediately recognise the possibilities.

“A number of resellers I spoke to at the time couldn’t understand the link between LinkedIn and Skype for Business,” says Pip Thomas, co- founder of Instrui, which trains organisations how to use various AV and IT technologies. “But if you play it out, there’s a really good reason.”

With LinkedIn, Microsoft could provide Skype for Business users with information about other meeting attendees. Potential examples include mutual LinkedIn group memberships, or 10 mutual contacts or the fact that they worked for the same company way back when.

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