V2 Indonesia provides insight into its country market

• Features

• 26/11/2019

Indonesia has been identified as a potential avenue for growth by manufacturers and AV professionals. Rudi Hidayat, CEO of V2 Indonesia, talks about the opportunities present in Indonesia, changing workspaces and LED expansion underway in the country.

Indonesia has been earmarked for its potential by AV professionals. With V2 being one of the most established integrators in the country, Hidayat gives his thoughts on the situation on the ground: “I think it’s been a very good year for everybody. I think the AV business is strong in the government sector because the government’s direction has been to invest in command centres and enable collaborative meetings. Outside of the government sector, a lot of new co-working spaces, especially in Jakarta and Surabaya, have been popping up, from obscure companies to famous names. The biggest co-working space in the world is already in Indonesia so some corporations are shifting their approach to their offices. We have been talking about huddle spaces because this will be the future of training in the 2020’s.”

Hidayat believes that continued government expansion will offer new, profitable opportunities for the AV industry. With the capital city of Indonesia being relocated from Jakarta to East Kalimantan, Borneo, growing government expenditure is increasing demand for a range of technologies, especially those that can enable ‘smart living’

According to Hidayat, Indonesia’s port cities are leading the way in smart technology adoption. Hidayat said: “Jakarta, Surabaya, Medan, Bandung, port cities are quite aggressive in this regard. Indonesia already has a ‘smart province’ and a ‘smart city’.”

The drive to become ‘smart’ is not just coming from the government. Hidayat adds: “Corporate clients are catching on with a number of large meeting rooms being converted to huddle rooms. It is getting better, there is real interest in a ‘smart collaboration board’. Everyone wants one because everybody wants to do collaboration.”

LED technology is another to benefit from the developments in Indonesia. Hidayat says: “I think the government has a target of growing by up to 6%. Some areas of business, like LED, previously had a very small demand and suddenly, demand has doubled and now I can see growth with some products by up to 15% to 20% because the demand is there now.”

However, the opportunities in Indonesia for LED manufacturers will require them to step up. Hidayat cautions: “The differentiating factors for LEDs, which will make them successful, are the components inside. What is the quality of your product and what certifications do you have for it? Some LEDs don’t have fire certification or CE certification. So, we are speaking to the clients and educating them about how the pick the right LED products for their applications.”

Looking ahead, Hidayat foresees the future of AV technology in convergence between AV equipment and mobile devices. He explained: “The trend I see is everybody using and carrying mobile phones. We need to figure out how to embrace the mobile phone into the AV ecosystem and to the display.”

He believes that AV should embrace mobile devices as a way to enhance the service it delivers: “I believe all the corporate and government markets will need this kind of function because they always use mobile phones. The ecosystem I want to build for the corporate market would allow you to have a meeting and in the case of any issues make a report and it to the control room by simply taking a picture with your mobile camera. This would help us with providing better maintenance services. And this ecosystem could be adopted for other applications and tied in with AI and big data to really enable a new way for AV to perform.”