Applied AV: Houses of worship

• Features

• 07/06/2017

Hurrairah bin Sohail investigates how the houses of worship sector, which is rooted in tradition, is looking to AV and broadcast to get the technological edge which will engage modern audiences.

Houses of worship have found that to keep their present day and future congregations engaged and involved they need to keep abreast of the trends shaping the AV industry to employ the best tools available.

The needs of houses of worship are easy to pinpoint. Mingkai Yang, director of sales for APAC at Matrox, says: “At a basic level, houses of worship everywhere are looking for little change. Houses of worship primarily want to connect with their congregants, their pastor and their deity. However, in terms of how they expect to do that, there has been a monumental shift.”

He continues: “Houses of worship have three key demands in terms of engagement. Keep it captivating; this can come in traditional forms like music, or more modern, visual media accompanying the service. Make it easy; the parishioner should be able to follow a service from wherever they may be on the device of their choice. Lastly, be accessible; when a parishioner is reflective, there should be the ability for them to review a sermon or lesson, rather than only being available one time per week.”

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