Global systems integrator AVI-SPL has announced a new brand campaign entitled 'Confidence and Curiosity'.
The brand campaign embodies AVI-SPL’s commitment to helping organisations ignite confidence in their UC&C technology strategies while inspiring curiosity to explore new possibilities.
"When confidence and curiosity meet, true transformation happens," said John Zettel, CEO of AVI-SPL. "When our customers trust their technology to perform seamlessly, they gain the freedom to ask, 'What’s next?' This campaign celebrates these breakthroughs and the role we play in turning curiosity into actionable, measurable results."
Dale Bottcher, AVI-SPL chief revenue officer (CRO), adds, "Our 'Confidence and Curiosity' campaign reflects the heart of what we do. Every question answered, every challenge overcome, and every step forward deepens customer confidence—not only in their technology selection but in their ability to make bold decisions and achieve extraordinary results. It’s a tribute to our customers’ bold vision and the trust they place in us to bring it to life."
AVI-SPL will roll out the "Confidence and Curiosity" campaign with fresh messaging and a refreshed visual identity across multiple channels in 2025. A new brand design features a vibrant color palette with dynamic graphics that symbolise movement, adaptability, and progress. Immediate strategic brand activations include a new global website (avispl.com).