Kaisa Prosperity, a large real estate developer in China, chose digital signage technology from Absen for Guangzhou Kaisa Baiyun City Plaza, its newly developed premises. Absen, the leading LED display manufacturer, worked with Jiake Intelligent to customise a complete suite of LED solutions for the property.
Guangzhou Kaisa Baiyun City Plaza is located at the heart of the Baiyun district of Guangzhou city in Guangdong province. Covering an area of around 420,000 square metres, the Plaza is a combination of residential buildings, large business centres, commercial local Lingnan style streets, lifestyle hotels and more.
Qin Yi, manager of innovation, R&D department at Jiake Intelligent, said: “LED is one of the cutting-edge technologies that Kaisa has been utilising in its various properties across the country. LED has the power to bring interactive, visual experiences to any location, and the innovative digital solution that we delivered jointly with Absen to the Plaza fulfils this purpose. It’s stunning.”
Installed inside and out of the sales centre on the Guangzhou Baiyun Kaisa City Plaza, where Kaisa showcase and sell its properties, the LED display solutions from Absen include a 3D OOH display, a bespoke immersive LED cave, a seamless LED videowall and four LED strips in the lobby inside the building.
3D naked-Eye OOH display
Mounted on the exterior of the building, the custom trapezoid-shaped LED wall of 274.89 square metres has become an integral part of the whole building.
The product deployed here is Absen’s GS series, an outdoor LED product.
LED videowall and LED strips on the ceiling
Entering the lobby of the sales centre, visitors will find themselves in a modern, digitalised space featuring a large-format LED videowall and four innovative LED strips on the ceiling above an architectural model of the Plaza.
Measuring 7m x 4m, the videowall, created with Absen’s N1.8 Plus, is used to play images and adverts to present property information for customer’s benefit. The four LED strips, Absen’s N4 Plus solution, each measure 1.73m x 15.8m, and are mounted on the ceiling above architectural models. They are strategically placed for viewing purposes from all angles. Content displayed on the strips includes the four seasons and the aurora.
LED cave
Absen’s experience in delivering different kinds of display solutions allowed it to realise an immersive LED cave for Guangzhou Baiyun Kaisa. The cave behind the LED videowall is an indoor space where Kaisa plays creative and futuristic content, as well as real-estate advertisements, to visitors.
The PL2.9 Lite from Absen met the requirements for this space.
Pulling off a project of this scale requires great effort from an expert team with exceptional knowledge and experience in LED displays. Absen worked closely with Jiake Intelligent and Kaisa Prosperity in fulfilling the digital solutions.
Eddie Liu, sales manager of Eastern Guangdong at Absen, said: “There were no big problems with the configuration of the solutions. The difficulty lies in the construction and product customisation. Construction plan was the main focus of conversation in the early stage, and then it was product delivery. To secure the timely delivery of the customised products, our team proactively coordinated the resources of the entire supply chain. As the schedule of on-site installation was even tighter, the team worked against the clock and spent less than two months to fulfil the whole project.”
Commenting on selecting Absen and working with Absen team, Qin Yi said: “We chose Absen as it is a public listed company and recognised LED manufacturer, with a renowned reputation of providing high quality products. The cooperation and support we received from the Absen team was invaluable. The team are professional; they paid great attention to detail and were quick in response during this project. Especially in this urgent project, they worked hard to deliver the perfect solutions.”