Loud Audio has announced that Amber Technology has been appointed as the distributor for Ampeg and Mackie brands in Australia. Amber Technology will handle sales, distribution and support for the brands from March 1, 2018 onward. The Ampeg and Mackie brands will be supported through Amber’s MI distribution channel.
Henri Cohen, vice president of worldwide sales for Ampeg and Mackie, said: “We’re excited about working with the team at Amber Technology. For more than 30 years, they have delivered the best and most innovative brands to their customers with strong dealer relationships, and superior service and support. We share a common philosophy of supporting and serving our dealers to ensure continued market growth, and we look forward to a terrific partnership.”
Matt Frazier, Ampeg and Mackie director of APAC sales, said: “Amber Technology has developed extensive ties and impressive reach into several different vertical markets in Australia. We’re confident that Amber will provide the infrastructure, strategy, execution, and support to represent Ampeg and Mackie with increasingly successful results in the years ahead.”
Peter Amos, managing director of Amber Technology, said: “The team at Amber Technology are delighted to welcome Mackie and Ampeg to our MI Brands portfolio. The addition of these well-known audio brands is part of the ongoing development of our MI distribution channel, working with our well-established national network of music instrument dealers. Mackie and Ampeg will complement the other brands we distribute, and we look forward to developing a strong working relationship with the team at Loud Audio.”