Genelec has significantly expanded its international installed sound team with the appointment of Anthony Berry as sales support engineer and Andrew Glasmacher as US sales manager.
In these newly created roles, Berry will be responsible for helping to develop the Genelec installed sound brand globally, while Glasmacher will support contractors, consultants and architects across the US, and develop and cultivate new business relationships and accounts.
Growing up in Australia, Berry studied audio and acoustics at Sydney University before embarking on a career in AV that has involved prestigious projects around the world, including clients such as the Sydney Opera House, Google, and Spotify. Now based in Sweden, Berry will work alongside Genelec’s global distribution partners to ensure that consultants, integrators and installers alike can achieve the very best performance from the company’s range of solutions. As well as providing sales and technical support and system design, Berry will also play an important role in Genelec’s product development, training, and marketing activities in the Installed Sound segment.
Berry commented: “I’m thrilled to be joining a company with such a strong reputation in the industry. Having had firsthand experience of designing Genelec installations in Sweden, I’ve already seen the innovation that smart IP networked loudspeaker technology is bringing to the market. Now, to have the opportunity to share my passion for Genelec with a wider network of customers around the world is a really exciting prospect.”
A graduate of the Ex’pression College for Digital Arts, Andrew Glasmacher brings with him a unique skill set and over 20 years of industry experience. As design and sales engineer for renowned integrator Poll Sound in Utah, he helped to create solutions for Brigham Young University, University of Utah, Canyons School District, and many more. Prior to joining Genelec, Glasmacher worked as regional sales manager for AV rep firm Holloway Sales, handling territory sales in Indiana and Michigan – including the pro audio retail giant Sweetwater.
In his new role, Glasmacher will ensure the seamless and effective implementation of Genelec Installed Sound technology within the US, and help to drive Genelec’s continued growth in this key marketplace.
Glasmacher remarked: “I’m focused on driving measurable growth through enhanced sale-tracking, stronger dealer networks, strengthening key relationships, and enhancing our training and strategic marketing initiatives. By optimising our approach and cultivating passionate brand advocates, we’ll build on Genelec’s legacy and accelerate our expansion into new and existing markets.”
Kati Pajukallio, Genelec’s installed sound business manager added: “While the Nordic region has historically been the bedrock of our sales in the installed sound segment, we’re now seeing really notable sales growth from other international markets. By joining us, Anthony and Andrew will bring valuable experience to the team here at Genelec – and help us to provide an even higher level of service to our Installed Sound customers.”