AVI Systems joins GPA as the US regional business unit

GPA and AVI Systems have announced the formal appointment of AVI Systems as the GPA regional business unit for the Unites States of America.

Eric Greenop, board president of GPA, said: "In undertaking a review of our US market presence, it was clear a go forward strategy in arguably the most critical enterprise market in the world would require as comprehensive and detailed an evaluation and selection effort as GPA had ever undertaken. As we moved through our due diligence efforts, we very quickly felt AVI systems were a standout in meeting the high bar we have set, and couldn't be happier in entrusting the AVI Systems team with the GPA brand in the US going forward."

Jeff Stoebner, AVI Systems CEO, said: “Serving customers globally requires a Global Community. Building international operations or acquiring locations globally can’t be accomplished by any company in our industry in the time necessary to serve the world’s largest brands. The GPA’s reach in more than 50 countries with close to 4000 employees is second to none. AVI’s employee owned platform has endless energy to serve the GPA.”

GPA is built upon the foundations of the collaborative shared economy, a strategic proposition based upon the concept of sum of the whole being greater than the sum of its parts. Byron Tarry, managing director of GPA, commented: "It is these same principles that that power GPA success, our ‘unfair advantage’ as we like to think of it in the collaboration marketplace. AVI Systems not only recognised, but very much embraced these concepts, and are already proving the very clear value they will bring as contributors to the GPA community and global value proposition."

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