Bose Professional recently celebrated the grand opening of a new sales office and Experience Center in Tokyo, Japan as part of the brand’s international expansion.
Located in the Tamachi neighborhood of Tokyo, the new 270m2 office combines modern business spaces and meeting rooms with a 130m2 experience centre, designed for education and demonstration and featuring Bose Professional’s line-up of loudspeakers, power amplifiers, processors, controllers, and software.
The opening ceremony, which was held on May 20, 2024, was attended by CEO John Maier, vice president of international sales Hans Vereecken, director of sales, Japan, Kazuhiro Terada, as well as esteemed guests, industry leaders, and partners including representatives from Nomura Real Estate Development Co., Ltd., USEN, ITOKI, and M&H.
The event featured speeches with Maier serving as guest of honor, a ribbon cutting ceremony, and concluding with a traditional Kagami-Biraki sake toast to commemorate the occasion.
In 2024, Bose Professional has opened new offices and experience centres in Singapore; Beijing, Shenzen, and Shanghai, China; Osaka, Japan, and plans to open seven more offices in 2024, in locations including Dubai, UAE, Paris and London. The company also plans to open a new Bose Professional global headquarters and experience centre early next year in Hopkinton, Massachusetts.